I strongly believe Paper, media, leaflet or billboard all are, to some extent, very ineffective marketing tools which is not cost effective as per input-output Ratio. Actually A smart and intelligent Business never deals with buying and selling, rather it can be interpreted as, we exchange our Stories with the currency named Need. So Customer Purchasing psychology is all about how you can deliver your story so that maximum number of listener (Customer) are willing to exchange it.
The Story of Bangladeshi Consumer mind follows the rules of ‘RESIGN’
where
R= Reflective; no matter how attractive or lucrative your story is, it has to be presented in such a way so people can discover themselves within it.
E= Emotion; there is a strong phrase in Bengali Culture- ‘Middle Class Sentiment’; you cant just overlook the essence of this Fact.
S= Show-off, Sympathy. If you closely monitor the popularity of Selfie trend, you must be overwhelmed with the inner perception of Show-off tendency and you cant deny it. Rather utilize it with positive manner. 2ndly, if you analyze the result of the reality shows like Close up 1 or other talent hunt programs, the winner list and the justification of the verdict will make you think most of the people rear an occean of sympathy deep inside them.
I= Immediate, Influential. In our country visionlessness is to some extent. People hardly bother about long term impact, they prefer instant and immediate gain. it’s irony but fact. 2ndly, decision making process is very much shallow. people usually cant decide alone on their own, their decision is influenced by Entertainers, Celebrities or other influential personalities in the society.
G= Gross. people hate to think. in our common perception thinking and tension are synonymous to each other. So don’t make people think, rather feed them so they can get content of talking.
N=Number. ‘A research was conducted over 150 persons for 3 years’, this sort of line is very powerful in Bengali Culture.